Online Marketing Manager
About the role
We are looking for an experienced and data-driven Online Marketing Manager to lead our digital marketing strategy. The ideal person will play a critical role in planning, executing and managing our online marketing campaigns to maximize brand awareness, generate leads and drive revenue growth. This role requires strategic thinking, analytical skills and creativity to optimize campaigns across multiple channels.
Main tasks:
- Development and implementation of comprehensive online marketing strategies in the areas of SEO, PPC, email marketing and display advertising.
- Conducting market research to identify trends, customer behavior and growth opportunities.
- Monitoring and optimizing SEO efforts to improve organic search results.
- Manage and optimize paid search campaigns to maximize ROI.
- Coordinate with content, design and development teams to improve user experience and increase engagement.
- Analyze and report on campaign performance using Google Analytics and other analytics tools.
- Stay up to date with industry trends and best practices.
Requirements:
- Bachelor's degree in marketing, business administration or a related field.
- At least 3 years of experience in online marketing or a similar role.
- Good knowledge of SEO, PPC, email marketing and digital analytics.
- Knowledge of Google Analytics, Google Ads and social advertising platforms.
- Excellent analytical, problem-solving and project management skills.
- Ability to work both independently and in a team.
Advantages:
- Competitive salary with performance-related incentives.
- Health and wellness programs.
- Professional growth opportunities and continuous training.
- Flexible working environment and home office options.